INDUSTRI PELAYARAN INDONESIA : PENDEKATAN DARI SUSTAINABLE MARKETING ENTERPRICE

Cahya Purnomo

Sari


Industri pelayaran memainkan peran utama dalam perdagangan dunia,
terlebih Indonesia sebagai negeri kepulauan, belum menunjukkan kinerja
yang unggul. Tujuan penulisan paper ini mengusulkan kepada industri
pelayaran Indonesia dengan konsep strategi pemasaran sustainable marketing
enterprice.
Metode pendekatan paper ini menggunakan literature review
terutama berdasarkan konsep strategi pemasaran Kotler et al (2008)
dengan meta analisis terhadap literatur lain yang sudah mapan. Dengan
konsep strategi pemasaran komprehensif tersebut diharapkan dapat
menaikkan kinerja karena mempunyai sustainable competitive strategic.


Teks Lengkap:

PDF

Referensi


Agarwal, R., and Ergun, O. (2008). Ship scheduling and network design for cargo routing in liner shipping. Transpoprtation Science, Vo. 42 May 2008, pp. 175 -196.

Amit, R., and Schoemaker, PJH. (1993). Strategic assets and organizational rent. Strategic Management Journal, Vol 14 No. 1, PP 33-46.

Akbar, A.N. (2011). Transformasi Besar China- Dinamika Negara dalam Kebangkitan Ekonomi. Jogja Mediautama, Yogyakarta.

Barney, J.B. (1991). Firm resources and sustained competitive advantage. Journal of Management, Vol. 17, pp. 99-120.

Barney, J.B. (2001). Resource-based theories of competitive advantage : a ten year retrospective on the resource-based view. Journal of Management, Vol. 27, pp. 643 – 650.

Barney, J.B. (2002). Gaining and Sustaining Competitive Advantage, 2nd Ed. Prentice Hall, New Jersey.

Bitner, M.J. (1995). Building service relationships: It's about promises. Journal of the Academy of Marketing Science. Vol. 23 No. 4, pp. 246- 251.

Collis, D.J., and Montgomery, C.A. (1997). Corporate Strategy, Resources

and the Scope of the Firm. McGrawhill / Irwin, New York.

Commitee on Terms. (1960).Marketing Definition:A Glossary of Marketing

Term. American Marketing Association, Chicago.

Deshpande, R. (1999). Swection IV: What are the contribution of marketing to organizational performance and societal welfare ? Journal of Marketing. Vol. 63 (Special Issue 1999), pp 164-167.

Drucker, P. (1954). The Practice of Management. Harper and Brother, New

York.

Gadhia, H.K., Kotzab, H., and Prockl, G. (2011). Level of internationalization in the container shipping industry: an assesment of the port net work of the large container shipping companie. Journal of Transport Geography, pp. 1431-1442.

George JR, C.S. (1972). The History of Management Thought. Prentice Hall,

Inc., Englewood Clifts.

Gordon, S. (2013). Shipping Market Overview. Presentation to Security Association for the Maritime Industry.

Hill, S., and Rifkin, G. (1999). Radical Marketing: From Harvard to Harley, Lesson from Ten that Broke the Rules and Made it Big. HarperCollins Publisher, Inc., New York.

Institutute of Shipping Economics and Logistics, 2012.

Joshi, M. (2012). Essentials of Marketing, Manmohan Joshi & Ventus

Publishing ApS.

Jurnal Maritim. Edisi 19 November 2014, pp. 24 – 26.

Kaplan R.S., and Norton, D.P. (1998). The Balanced Scorecard-Measures that Drive Performance. Harvard Business Review.

Kaplan R.S., and Norton, D.P. (2004). Strategy Maps – Converting Intangible Assets into Tangible Outcomes. Harvard Business School Publishiong Corporation, Boston.

Kotler, P, and Levy, S.J. (1969). Broadening the concept of marketing. Journal of Marketing. Vol. 33, January 1969, pp. 10-14.

Kotler, P., Kertajaya, H., Huan, H.D., Liu, S. (2008). Rethinking Marketing -

Sustainable Market-ing Enterprice in Asia. Prentice Hall Pearson

Education South Asia Pte. Ltd., Singapore.

Kotler, P., and Keller, K.L. (2012). Marketing Management 14e Global

Edition. Pearson, Boston.

Laporan Penelitian Angkutan Laut 2014. Lembaga Manajemen FEUI, Tidak

Dipublikasikan.

Logistic Performance Index 2014. The World Bank.

Lorange, P., and Fjeldstad. (2012). New Business Models and Strategies in

Shipping. Blackwell Publishing Ltd.

Levitt, T. (1960). Marketing Myopia. Harvard Business Review, Juli-

Agustus, 1960, pp. 45-56.

Mason, R., and Nair, R. (2013). Supply-side startegic flexubility capabilities

in container liner shipping. The International Journal of Logistic

Management, Vol. 24 No. 1, pp. 22-48.

Mariotti, J.L. (1997). The Shape Shifters – Continuous Change for Competitive

Advantage. Van Nostrand Reinhold, New York.

McKenna, R. (1991). Marketing is Everything. Harvard Business Review,

January-February.

McCarthy, E.J., and Perreault, W.D. (2002). Basic Marketing: A Global-

Managerial Approach, 14 th ed. McGraw-Hill, Homewood.

Mintzber, H. (1994). The Rise and Fall of Strategic Planning: Reconceiving

Roles for Planning, Plans, Planners. The Free Press, New York.

Payanides, P.M., Wiedmer, R. (2011). Strategic alliance in container liner

shipping. Reseach in Transportation Economics, Vol 32 (2011), PP. 25-

Peteraf, M.A., and Bergen, M. E. (2003). Scanning dynamic competitive

landscapes: a market – based and resource – based framework.

Strategic Management Journal, Vol. 24, pp. 1027- 1041.

Pike, K., Butt, N., Johnson, D., and Walmsley, S., (2011). Global

Sustainable Shipping Initiative : Audit and Overview. A Report for WWF.

Ragnarsson, A. (2013). Strategy for a Small/Medium Sized Nordic Shipping

Line. MS Thesis Business Administration, The Faculty of Social Sciences

– School of Business Sigillium Universitatis Islandiae.

Ray, D., (2008). Reformasi Sektor Pelabuhan Indonesia dan Undang Undang

Pelayaran. USAID.

Robinson, R. (2005). Liner shipping strategy, network structuring and

competitive advantege : A chain systems perspective, Shipping

Economics, Reseach in Transportation Economics, Vol. 12, pp. 247-289.

Rust, T., Moorman, C., and Bhalia, G. (2010). Rethinking Marketing –

Spotlight on Reinvention. Harvard Business Review, January-February.

Shinohara, M., (2009). Paradigm shift in maritime transport. The Asien

Journal of Shipping and Logistics. Vol. 25 No. 1, pp. 57 -67.

Tongson, J., TaeChang, Y., YoonLee, S. (2009). How supply chain oriented is

the port sector. International Journal Production Economics. Vol.122,

pp. 21-34.

Webster, F.E. Jr. (1992). The changing role of marketing in the corporation.

Journal of Marketing. Vol. 56 No. 4, October 1992, pp. 1-17.

Zeithaml, V.A., Bitner, M.J., Gremler, D.D. (2006). Services Marketing –

Integrating Customer Focus Across the Firm. McGraw-Hill, New York.

Internet:

www.dephub.go.id/knkt/ntsc_maritime/Laut/Statistik/Data%20KPLP2020

pdf, diunduh 1 Juli 2013.


Refbacks

  • Saat ini tidak ada refbacks.