Transformasi Pemasaran Industri Logistik Dalam Meningkatkan Efisiensi Dan Keunggulan Kompetitif

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Published Jul 26, 2024
DOI https://doi.org/10.33489/mibj.v22i2.364

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Karjono Karjono
Prodi MPLM Politeknik Bumi Akpelni, Jl. Pawiyatan Luhur II/17 Bendan Dhuwur Gajahmungkur Kota Semarang - Jawa Tengah 50235, Indonesia
Evyana Diah Kusumawati
Prodi MPLM Politeknik Bumi Akpelni, Jl. Pawiyatan Luhur II/17 Bendan Dhuwur Gajahmungkur Kota Semarang - Jawa Tengah 50235, Indonesia
Karmanis Karmanis
Fisip Universitas 17 Agustus 1945 Semarang Jl. Pawiyatan Luhur No. 1, Kelurahan Bendan Dhuwur, Kecamatan Gajah Mungkur, Kota Semarang, Indonesia
Devi Kusumaningrum
Prodi MPLM Politeknik Bumi Akpelni, Jl. Pawiyatan Luhur II/17 Bendan Dhuwur Gajahmungkur Kota Semarang - Jawa Tengah 50235, Indonesia

Abstract

operational efficiency and achieve competitive advantage. The primary focus is on new marketing strategies tailored to global market dynamics and the latest technologies. Research methods include case study analysis and industry surveys, resulting in a profound understanding of the challenges and opportunities faced by logistics companies today. Findings highlight the necessity of integrating digital technology, leveraging data analytics, and developing strategic partnerships as key elements in improving operational efficiency and gaining competitive advantage in an increasingly complex market. In Semarang, integrating information systems and technology within the supply chain remains a major challenge for logistics firms. Despite efforts to enhance operational efficiency and service responsiveness, inadequate integration leads to issues such as fragmented data access, less accurate tracking, and high complexity in integrating different platforms. Constraints between platforms, data format disparities, and system interoperability pose critical barriers to innovation. Potential solutions include using integrated platforms or industry standards like EDI or open APIs to facilitate smoother integration. Recommended strategic approaches encompass deep customer needs analysis, service flexibility, technology utilization, strategic partnerships, and continuous adaptation of logistics strategies.

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Article Details

Issue
Vol 22 No 2 (2024): Juli
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Articles

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