INDUSTRI PELAYARAN INDONESIA: PENDEKATAN DARI SUSTAINABLE MARKETING ENTERPRICE
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Published
Mar 1, 2018
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Abstract
The shipping industry plays a major role in world trade, especially Indonesia as an archipelagic country, has not demonstrated superior
performance. This paper aims to propose to the Indonesian shipping industry with sustainable market-ing enterprice as marketing strategy
concept.
The approach method by literature review mainly based on the marketing strategy concept of Kotler et al (2008) with meta analysis by other established iterature. Build upon comprehensive marketing strategy is expected to raise performance due to have sustainable competitive strategic.
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References
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for cargo routing in liner shipping. Transpoprtation Science, Vo. 42
May 2008, pp. 175 -196.
Amit, R., and Schoemaker, PJH. (1993). Strategic assets and
organizational rent. Strategic Management Journal, Vol 14 No. 1, PP
33-46.
Akbar, A.N. (2011). Transformasi Besar China- Dinamika Negara dalam
Kebangkitan Ekonomi. Jogja Mediautama, Yogyakarta.
Barney, J.B. (1991). Firm resources and sustained competitive
advantage. Journal of Management, Vol. 17, pp. 99-120.
Barney, J.B. (2001). Resource-based theories of competitive advantage : a
ten year retrospective on the resource-based view. Journal of
Management, Vol. 27, pp. 643 – 650.
Barney, J.B. (2002). Gaining and Sustaining Competitive Advantage, 2nd
Ed. Prentice Hall, New Jersey.
Bitner, M.J. (1995). Building service relationships: It's about promises.
Journal of the Academy of Marketing Science. Vol. 23 No. 4, pp.
246-251.
Collis, D.J., and Montgomery, C.A. (1997). Corporate Strategy,
Resources and the Scope of the Firm. McGrawhill / Irwin, New York.
Commitee on Terms. (1960).Marketing Definition:A Glossary of Marketing
Term. American Marketing Association, Chicago.
Deshpande, R. (1999). Swection IV: What are the contribution of
marketing to organizational performance and societal welfare ?
Journal of Marketing. Vol. 63 (Special Issue 1999), pp 164-167.
Drucker, P. (1954). The Practice of Management. Harper and Brother, New
York.
Gadhia, H.K., Kotzab, H., and Prockl, G. (2011). Level of
internationalization in the container shipping industry: an assesment
of the port net work of the large container shipping companie.
Journal of Transport Geography, pp. 1431-1442.
George JR, C.S. (1972). The History of Management Thought. Prentice
Hall, Inc., Englewood Clifts.
Gordon, S. (2013). Shipping Market Overview. Presentation to Security
Association for the Maritime Industry.
Hill, S., and Rifkin, G. (1999). Radical Marketing: From Harvard to Harley,
Lesson from Ten that Broke the Rules and Made it Big. HarperCollins
Publisher, Inc., New York.
Institutute of Shipping Economics and Logistics, 2012.
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Publishing ApS.
Jurnal Maritim. Edisi 19 November 2014, pp. 24 – 26.
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that Drive Performance. Harvard Business Review.
Kaplan R.S., and Norton, D.P. (2004). Strategy Maps – Converting
Intangible Assets into Tangible Outcomes. Harvard Business School
Publishiong Corporation, Boston.
Kotler, P, and Levy, S.J. (1969). Broadening the concept of marketing.
Journal of Marketing. Vol. 33, January 1969, pp. 10-14.
Kotler, P., Kertajaya, H., Huan, H.D., Liu, S. (2008). Rethinking Marketing
- Sustainable Market-ing Enterprice in Asia. Prentice Hall Pearson
Education South Asia Pte. Ltd., Singapore.
Kotler, P., and Keller, K.L. (2012). Marketing Management 14e Global
Edition. Pearson, Boston.
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Tidak Dipublikasikan.
Logistic Performance Index 2014. The World Bank.
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in Shipping. Blackwell Publishing Ltd.
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Agustus, 1960, pp. 45-56.
Mason, R., and Nair, R. (2013). Supply-side startegic flexubility
capabilities in container liner shipping. The International Journal of
Logistic Management, Vol. 24 No. 1, pp. 22-48.
Mariotti, J.L. (1997). The Shape Shifters – Continuous Change for
Competitive Advantage. Van Nostrand Reinhold, New York.
McKenna, R. (1991). Marketing is Everything. Harvard Business Review,
January-February.
McCarthy, E.J., and Perreault, W.D. (2002). Basic Marketing: A Global-
Managerial Approach, 14 th ed. McGraw-Hill, Homewood.
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Roles for Planning, Plans, Planners. The Free Press, New York.
Payanides, P.M., Wiedmer, R. (2011). Strategic alliance in container liner
shipping. Reseach in Transportation Economics, Vol 32 (2011), PP.
25-38.
Peteraf, M.A., and Bergen, M. E. (2003). Scanning dynamic competitive
landscapes: a market – based and resource – based framework.
Strategic Management Journal, Vol. 24, pp. 1027- 1041.
Pike, K., Butt, N., Johnson, D., and Walmsley, S., (2011). Global
Sustainable Shipping Initiative : Audit and Overview. A Report for
WWF.
Ragnarsson, A. (2013). Strategy for a Small/Medium Sized Nordic
Shipping Line. MS Thesis Business Administration, The Faculty of
Social Sciences – School of Business Sigillium Universitatis
Islandiae.
Ray, D., (2008). Reformasi Sektor Pelabuhan Indonesia dan Undang
Undang Pelayaran. USAID.
Robinson, R. (2005). Liner shipping strategy, network structuring and
competitive advantege : A chain systems perspective, Shipping
Economics, Reseach in Transportation Economics, Vol. 12, pp. 247-
289.
Rust, T., Moorman, C., and Bhalia, G. (2010). Rethinking Marketing –
Spotlight on Reinvention. Harvard Business Review, January-
February.
Shinohara, M., (2009). Paradigm shift in maritime transport. The Asien
Journal of Shipping and Logistics. Vol. 25 No. 1, pp. 57 -67.
Tongson, J., TaeChang, Y., YoonLee, S. (2009). How supply chain
oriented is the port sector. International Journal Production
Economics. Vol.122, pp. 21-34.
Webster, F.E. Jr. (1992). The changing role of marketing in the
corporation. Journal of Marketing. Vol. 56 No. 4, October 1992, pp.
1-17.
Zeithaml, V.A., Bitner, M.J., Gremler, D.D. (2006). Services Marketing –
Integrating Customer Focus Across the Firm. McGraw-Hill, New
York.
Internet:
www.dephub.go.id/knkt/ntsc_maritime/Laut/Statistik/Data%20KPLP20
2009.pdf, diunduh 1 Juli 2013.
for cargo routing in liner shipping. Transpoprtation Science, Vo. 42
May 2008, pp. 175 -196.
Amit, R., and Schoemaker, PJH. (1993). Strategic assets and
organizational rent. Strategic Management Journal, Vol 14 No. 1, PP
33-46.
Akbar, A.N. (2011). Transformasi Besar China- Dinamika Negara dalam
Kebangkitan Ekonomi. Jogja Mediautama, Yogyakarta.
Barney, J.B. (1991). Firm resources and sustained competitive
advantage. Journal of Management, Vol. 17, pp. 99-120.
Barney, J.B. (2001). Resource-based theories of competitive advantage : a
ten year retrospective on the resource-based view. Journal of
Management, Vol. 27, pp. 643 – 650.
Barney, J.B. (2002). Gaining and Sustaining Competitive Advantage, 2nd
Ed. Prentice Hall, New Jersey.
Bitner, M.J. (1995). Building service relationships: It's about promises.
Journal of the Academy of Marketing Science. Vol. 23 No. 4, pp.
246-251.
Collis, D.J., and Montgomery, C.A. (1997). Corporate Strategy,
Resources and the Scope of the Firm. McGrawhill / Irwin, New York.
Commitee on Terms. (1960).Marketing Definition:A Glossary of Marketing
Term. American Marketing Association, Chicago.
Deshpande, R. (1999). Swection IV: What are the contribution of
marketing to organizational performance and societal welfare ?
Journal of Marketing. Vol. 63 (Special Issue 1999), pp 164-167.
Drucker, P. (1954). The Practice of Management. Harper and Brother, New
York.
Gadhia, H.K., Kotzab, H., and Prockl, G. (2011). Level of
internationalization in the container shipping industry: an assesment
of the port net work of the large container shipping companie.
Journal of Transport Geography, pp. 1431-1442.
George JR, C.S. (1972). The History of Management Thought. Prentice
Hall, Inc., Englewood Clifts.
Gordon, S. (2013). Shipping Market Overview. Presentation to Security
Association for the Maritime Industry.
Hill, S., and Rifkin, G. (1999). Radical Marketing: From Harvard to Harley,
Lesson from Ten that Broke the Rules and Made it Big. HarperCollins
Publisher, Inc., New York.
Institutute of Shipping Economics and Logistics, 2012.
Joshi, M. (2012). Essentials of Marketing, Manmohan Joshi & Ventus
Publishing ApS.
Jurnal Maritim. Edisi 19 November 2014, pp. 24 – 26.
Kaplan R.S., and Norton, D.P. (1998). The Balanced Scorecard-Measures
that Drive Performance. Harvard Business Review.
Kaplan R.S., and Norton, D.P. (2004). Strategy Maps – Converting
Intangible Assets into Tangible Outcomes. Harvard Business School
Publishiong Corporation, Boston.
Kotler, P, and Levy, S.J. (1969). Broadening the concept of marketing.
Journal of Marketing. Vol. 33, January 1969, pp. 10-14.
Kotler, P., Kertajaya, H., Huan, H.D., Liu, S. (2008). Rethinking Marketing
- Sustainable Market-ing Enterprice in Asia. Prentice Hall Pearson
Education South Asia Pte. Ltd., Singapore.
Kotler, P., and Keller, K.L. (2012). Marketing Management 14e Global
Edition. Pearson, Boston.
Laporan Penelitian Angkutan Laut 2014. Lembaga Manajemen FEUI,
Tidak Dipublikasikan.
Logistic Performance Index 2014. The World Bank.
Lorange, P., and Fjeldstad. (2012). New Business Models and Strategies
in Shipping. Blackwell Publishing Ltd.
Levitt, T. (1960). Marketing Myopia. Harvard Business Review, Juli-
Agustus, 1960, pp. 45-56.
Mason, R., and Nair, R. (2013). Supply-side startegic flexubility
capabilities in container liner shipping. The International Journal of
Logistic Management, Vol. 24 No. 1, pp. 22-48.
Mariotti, J.L. (1997). The Shape Shifters – Continuous Change for
Competitive Advantage. Van Nostrand Reinhold, New York.
McKenna, R. (1991). Marketing is Everything. Harvard Business Review,
January-February.
McCarthy, E.J., and Perreault, W.D. (2002). Basic Marketing: A Global-
Managerial Approach, 14 th ed. McGraw-Hill, Homewood.
Mintzber, H. (1994). The Rise and Fall of Strategic Planning: Reconceiving
Roles for Planning, Plans, Planners. The Free Press, New York.
Payanides, P.M., Wiedmer, R. (2011). Strategic alliance in container liner
shipping. Reseach in Transportation Economics, Vol 32 (2011), PP.
25-38.
Peteraf, M.A., and Bergen, M. E. (2003). Scanning dynamic competitive
landscapes: a market – based and resource – based framework.
Strategic Management Journal, Vol. 24, pp. 1027- 1041.
Pike, K., Butt, N., Johnson, D., and Walmsley, S., (2011). Global
Sustainable Shipping Initiative : Audit and Overview. A Report for
WWF.
Ragnarsson, A. (2013). Strategy for a Small/Medium Sized Nordic
Shipping Line. MS Thesis Business Administration, The Faculty of
Social Sciences – School of Business Sigillium Universitatis
Islandiae.
Ray, D., (2008). Reformasi Sektor Pelabuhan Indonesia dan Undang
Undang Pelayaran. USAID.
Robinson, R. (2005). Liner shipping strategy, network structuring and
competitive advantege : A chain systems perspective, Shipping
Economics, Reseach in Transportation Economics, Vol. 12, pp. 247-
289.
Rust, T., Moorman, C., and Bhalia, G. (2010). Rethinking Marketing –
Spotlight on Reinvention. Harvard Business Review, January-
February.
Shinohara, M., (2009). Paradigm shift in maritime transport. The Asien
Journal of Shipping and Logistics. Vol. 25 No. 1, pp. 57 -67.
Tongson, J., TaeChang, Y., YoonLee, S. (2009). How supply chain
oriented is the port sector. International Journal Production
Economics. Vol.122, pp. 21-34.
Webster, F.E. Jr. (1992). The changing role of marketing in the
corporation. Journal of Marketing. Vol. 56 No. 4, October 1992, pp.
1-17.
Zeithaml, V.A., Bitner, M.J., Gremler, D.D. (2006). Services Marketing –
Integrating Customer Focus Across the Firm. McGraw-Hill, New
York.
Internet:
www.dephub.go.id/knkt/ntsc_maritime/Laut/Statistik/Data%20KPLP20
2009.pdf, diunduh 1 Juli 2013.